Digital Marketing Associate

Digital Marketer – Roles & Responsibilities1. Google Ads Management

• Plan, set up, and optimize Google Search, Display, YouTube, and Performance Max campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance and adjust bids, budgets, and creatives for maximum ROI.
• Track conversions using Google Analytics, GTM, and conversion tracking tools.

2. Meta (Facebook & Instagram) Ads Management

• Create and manage high-performing Meta ad campaigns (lead gen, traffic, sales, remarketing).
• Develop creative ideas, ad copies, and audience strategies to improve engagement & conversions.
• Monitor performance daily and optimize for lower cost per result.

3. Social Media Management

• Plan monthly content calendars for Facebook, Instagram, LinkedIn, and YouTube.
• Create engaging posts, reels, and stories aligned with brand strategy.
• Respond to comments, messages, and maintain strong community engagement.
• Track social media insights and improve reach & engagement.

4. Revenue Growth & Strategy

• Design marketing strategies to increase leads, website traffic, and online sales.
• Analyze performance data and prepare weekly/monthly reports.
• Identify new marketing opportunities, trends, and customer behavior insights.
• Implement remarketing, upselling, and funnel-building strategies to maximize revenue.

5. Team Leadership & Collaboration

• Coordinate with designers, content creators, and sales teams for campaign execution.
• Lead and mentor junior team members to improve productivity and creativity.
• Work with management to align marketing goals with business objectives.
• Encourage teamwork, brainstorming sessions, and continuous learning.

6. SEO & Website Optimization (Basic)

• Ensure landing pages are optimized for conversions and good user experience.
• Work with developers to improve page speed, layouts, and SEO best practices.
• Track website performance using Google Analytics.

7. Reporting & Analysis

• Prepare detailed reports on campaign performance, ROI, lead quality, and KPIs.
• Suggest data-driven improvements for better results.
• Present insights and strategic recommendations to management.

8. Branding & Creative Thinking

• Suggest innovative campaign ideas, creatives, and marketing angles.
• Maintain consistent brand voice and identity across all platforms.
• Stay updated with the latest digital marketing tools and trends.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person