Digital Marketing - Associate Manager

Key Responsibilities:

• Plan, execute, and optimize multi-channel digital marketing campaigns (Google Ads, Facebook/Instagram, LinkedIn, YouTube, etc.)
• Drive performance marketing initiatives with a strong focus on ROI and CAC
• Manage SEO/SEM, email marketing, paid media, remarketing, and affiliate campaigns
• Monitor, analyse, and report on campaign performance metrics, providing actionable insights
• Collaborate with content, design, product, and tech teams to create compelling campaign assets and landing pages
• Conduct A/B testing and conversion rate optimization across funnels and ads
• Identify trends, tools, and emerging platforms to enhance marketing efforts
• Manage digital marketing budgets and ensure cost-effective strategies
• Support organic growth efforts including influencer partnerships and community engagement

Requirements:

• 24 years of experience in digital marketing, preferably in a high-growth startup or edtech company
• Strong hands-on experience with Google Ads, Meta Ads, SEO tools and analytics platforms
• Proven track record in running high-ROI paid campaigns and growth experiments
• Data-driven mindset with strong analytical skills
• Strong understanding of creative overhaul
• Excellent communication and project management skills
• Ability to work in a fast-paced, agile environment
• Knowledge of marketing automation tools is a plus

resume and a brief introduction