Digital Marketing Associate

As a PPC Specialist, your role involves planning, executing, and optimizing PPC campaigns across various platforms. This includes conducting thorough keyword research to target the right audience, monitoring campaign performance metrics, and analyzing them to enhance ROI. You will be responsible for managing bid strategies, efficiently allocating budgets, and keeping abreast of the latest Google Ads, Facebook Ads, and PPC industry trends. Collaboration with the SEO, content, and design teams is essential to improve campaign performance. Key Responsibilities: - Plan, execute, and optimize PPC campaigns across multiple platforms - Conduct keyword research and target the right audience - Monitor and analyze campaign performance metrics to enhance ROI - Manage bid strategies and allocate budgets efficiently - Stay updated with the latest Google Ads, Facebook Ads, and PPC industry trends - Collaborate with SEO, content, and design teams to enhance campaign performance Qualifications Required: - Prior experience in planning and managing PPC campaigns - Proficiency in conducting keyword research and analyzing performance metrics - Familiarity with bid strategies and budget allocation - Up-to-date knowledge of Google Ads, Facebook Ads, and PPC industry trends,