Digital Marketing Associate

Job Description

Job Title: Associate Digital Marketing Department: Online Business Location: Sector 14, Gurgaon About HealthKart : HealthKart is India's leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools, and expert assistance for all your wellness and fitness needs. We proudly house two marquee nutrition brands MuscleBlaze and HealthKart both of which are leaders in their respective segments and follow an omni-channel distribution strategy. With a rapidly expanding team of 1000+ employees, we have successfully served over 10 million happy customers. Role Overview We are looking for a passionate and results-driven Digital Marketing Associate to join our Online Business team. The ideal candidate should have a solid understanding of performance marketing and a proven track record in executing paid campaigns with measurable ROI. Key Responsibilities : 1. Paid Ads Management Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads and Facebook Ads to meet performance goals like conversions and ROI. 2. Campaign Execution Coordinate and implement end-to-end digital marketing campaigns, ensuring alignment with broader marketing strategies and business objectives. 3. Performance Analysis Monitor, analyze, and report on campaign performance. Evaluate results against defined KPIs and ROI targets. Identify trends, insights, and optimization opportunities to improve spend efficiency and campaign effectiveness. Requirements : Experience: 2-3 years of hands-on experience in digital/performance marketing Strong understanding of paid media platforms including Google Ads and Meta Ads Analytical mindset with proficiency in interpreting performance data and generating actionable insights Ability to manage multiple campaigns simultaneously with attention to detail