Digital Marketing Associate

1 - 6 years

3 - 8 Lacs

Posted:4 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

The role is a part of the Global Marketing team in GSSO. Within GSSO, the Global Marketing team designs digital and in-person marketing programs to help prospective customers understand how Gartner s insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling experiences across the buyer journey.
We are looking for a Digital Marketing Associate to join the Digital Acquisition team. The individual in this role will work on organizing and managing email communications to clients and/or prospects. Specific duties include but are not limited to: list management, email development and deployment using Eloqua 10, metric pulls and analysis, and testing of new approaches to email communication. This position will have the opportunity to develop business skills and acquire a broad understanding of Gartner with growth opportunities in digital marketing.
What you will do:
  • Manage outbound communications to drive web traffic, boost engagement and drive registrations via email. This would primarily include email asset creation and campaign set up, in addition occasional setting up segments using the right filter conditions in Eloqua.
  • Help maintain the communications calendar to ensure the right balance of outreach and timely completion of material.
  • Contribute to various production tracking reports
  • Collaborates with the various stakeholders to ensure appropriate audiences are reached effectively at the optimal times with the ideal message
  • Conduct QA/QC on campaign assets.
  • Help identify opportunities for business process improvement, new technologies.
  • Be time flexible when needed to accommodate critical demand.
  • Assist with email KPI analysis to determine email effectiveness.
  • Maintain clear and eloquent written and verbal communication.
What you will need:
  • Bachelor s degree with 1 year experience in Email Marketing
  • Great communication skills and comfortability in working with global stakeholders.
  • Experience using Eloqua or similar Marketing Automation tool is preferred but not mandatory
  • Basic HTML skills
  • Strong attention to detail
  • Exceptional client service ethic
  • Strong work ethic and willingness to take ownership for wide-ranging responsibilities
  • Superior problem-solving ability and ability to think outside the box.
  • Tolerance for ambiguity and self-drive to operate in an entrepreneurial setting
  • Proven ability of managing tasks from beginning to end with strict adherence to deadlines
What you will get :
  • Competitive salary, generous paid time off policy, charity match program, Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP) and more!
  • Collaborative, team-oriented culture that embraces diversity
  • Professional development and unlimited growth opportunities

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