Digital Marketing Associate

Responsibilities

• Be the sole point of contact between internal teams and social media/ad agencies
• Strategize and execute social media campaigns for the brand in close coordination with the internal team and ad agencies. Make sure campaigns are aligned with the overall brand objectives and motive. Plan new, engaging social media campaigns and make sure they are executed perfectly
• Managing spends/budgets based on campaign objectives
• Work with internal stakeholders and agency to develop social media timelines coinciding with new book releases, ad campaigns, or other brand messages
• Analyze campaigns, apply learnings.
• Respond to social media queries
• Possess strong understanding of PPC & SEO concepts, latest trends & techniques
• Manage and update website content regularly, so that its SEO optimized.
• Write content for blogs, articles
• Assist with other marketing and sales activities as and when needed

Skills and Qualifications

• Minimum Education: Graduation/Post-Graduation
• Excellent Language Skills : English & Hindi
• Excellent communication and interpersonal skills
• Proactive
• Proficient in using social media marketing platforms
• Excellent knowledge and experience of working with paid advertising (Facebook ads, Instagram ads, Google ads, etc)
• Good knowledge of working on CMS platform
• Excellent SEO/SEM knowledge