Digital Marketing and SEO Expert

Role & responsibilities

Paid Campaign Management

• Plan, execute, and optimize high-budget paid campaigns (Google Ads, Meta Ads, LinkedIn, Display, YouTube, etc.) with monthly spends of 20L+.
• Monitor daily performance, allocate budgets effectively, and ensure high ROI & lead generation.
• Troubleshoot campaign performance issues and implement data-driven solutions quickly.

SEO & Website Management

• Develop and execute SEO strategies to improve organic ranking, traffic, and conversions.
• Conduct keyword research, on-page and off-page optimization, backlinking, and technical SEO audits.
• Coordinate with developers for website improvements (UI/UX, landing pages, CRO).
• Track website analytics, heatmaps, and user behavior to optimize funnel performance.

Analytics & Reporting

• Set up advanced tracking via Google Analytics, GTM, Search Console, and third-party tools.
• Analyze campaign data and provide weekly/monthly dashboards on KPIs, CAC, ROI, and CPL.
• Benchmark against competitors and market trends to scale campaigns.

Growth & Innovation

• Scale digital campaigns beyond current spends while maintaining cost efficiency.
• Explore and test new channels (Affiliate, Influencer, Programmatic, Native Ads).
• Support integration of marketing automation & CRM tools.
• Collaborate with cross-functional teams (content, creative, tech, sales).

Preferred candidate profile

Qualifications & Skills

• Bachelors/Masters degree in Marketing, Business, or related field.
• 5+ years of experience in performance marketing & SEO (preferably healthcare, SaaS, or service industry).
• Proven experience in handling 1520L monthly ad spends with measurable ROI.
• Strong knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and SEO tools (SEMrush, Ahrefs, Moz).
• Solid understanding of HTML, CMS, WordPress, landing page builders.
• Analytical mindset with advanced Excel/Google Sheets & reporting skills.
• Certifications (Google Ads, HubSpot, Meta Blueprint) preferred.

Key Traits

• Highly analytical and performance-driven.
• Problem-solver with troubleshooting mindset.
• Ability to work independently and scale digital presence.
• Strong communication and project management skills.
• Passion for healthcare/medical innovation is a plus.