Digital Marketing and Content Marketing

As a Digital Marketing Specialist, you will be responsible for orchestrating digital content strategies across all online platforms to drive traffic, engagement, sales, and brand promotion. Your key responsibilities will include: - Writing content for products/services and company - Managing a content marketing budget - Measuring the results of marketing activity to inform future campaigns - Implementing SEO best practices - Designing and implementing creative marketing strategies - Planning and executing all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns - Designing, building, and maintaining social media presence - Measuring and reporting performance of digital marketing campaigns - Identifying trends and insights to optimize spend and performance - Brainstorming new growth strategies - Collaborating with internal teams to optimize user experience - Evaluating end-to-end customer experience and user funnels - Collaborating with agencies and vendor partners - Evaluating emerging technologies and providing thought leadership for adoption Qualifications required for this role include: - Bachelor's degree in marketing or related fields - Experience with online community building - Data-driven and highly analytical - Proficiency in Social Media Analytics - Excellent interpersonal, verbal, and written communication skills - Proven working experience in digital marketing - Demonstrable experience in leading and managing various digital campaigns - Creativity in identifying target audiences and devising engaging campaigns - Knowledge of website analytics tools and ad serving tools - Experience in optimizing landing pages and user funnels - Working knowledge of HTML, CSS, and JavaScript development - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement This position offers an exciting opportunity to contribute to the growth and success of the company's digital marketing initiatives.,