Digital Marketing and Branding Manager - USA Client Experience is Must

Term

Shift timing

Work location

About the Role:

USA-based customer/client marketing and branding experience is a must

Branding and Marketing Manager

Key Responsibilities:

1. Branding and Identity Management:

• Develop and maintain a consistent brand identity across all marketing materials and channels.
• Design and manage ads, banners, and other creative assets to align with the brand strategy.

2. Campaign Management:

• Plan, execute, and optimize multi-channel marketing campaigns, including digital, print, and event marketing.
• Organize and manage branding efforts at conferences and events, including booth design and promotional materials.

3. Social Media and Content Marketing:

• Manage and grow the companys social media presence by creating engaging posts, ads, and stories.
• Work with the content team to keep blogs, articles, and social media platforms active and relevant.
• Analyze social media metrics to improve engagement and reach.

4. Collaboration and Team Coordination:

• Collaborate with internal teams, including design, content, and product, to develop marketing assets.
• Coordinate with external vendors and agencies for campaigns and promotional materials.

5. Market Research and Trends:

• Stay updated on market trends and competitor strategies to identify new branding opportunities.
• Conduct market research to understand customer preferences and inform marketing strategies.

6. Analytics and Reporting:

• Track and analyze the performance of campaigns using tools like Google Analytics, social media insights, and CRM software.
• Prepare reports and present findings to stakeholders, with actionable insights for improvement.

Qualifications and Skills:

• Experience:

  5+ years in branding, marketing, or related fields, with demonstrated experience in running multi-channel campaigns for USA markets

• Marketing Expertise:

  Strong understanding of digital marketing, social media platforms, and SEO/SEM strategies.

• Design Skills:

  Familiarity with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator), Canva, or equivalent software.

• Content Development:

  Strong writing skills to assist in developing blogs, social media posts, and ad copy.

• Event Marketing:

  Experience in organizing and branding conferences or trade shows.

• Analytical Skills:

  Proficiency in tools like Google Analytics, Hootsuite, HubSpot, or similar platforms to measure campaign performance.

• Team Collaboration:

  Ability to work effectively with cross-functional teams and manage multiple projects simultaneously.

Preferred Qualifications:

• Experience in B2B and B2C marketing campaigns.
• Knowledge of marketing automation tools like Mailchimp, Marketo, or Salesforce Marketing Cloud.
• Certification in digital marketing or branding is a plus.