Digital Marketing Advisory Specialist

Role Overview: As a Digital Marketing Advisory Specialist at Accenture, your role will involve helping balance increased marketing complexity and diminishing resources by driving marketing performance through deep functional and technical expertise. You will be responsible for accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. Specifically, your role will focus on Digital Marketing Ads & Promotion creation/design using Braze, an email marketing tool, to create cross-channel campaigns easily. Your responsibilities will include creating, deploying, QA testing, and developing email campaigns. Key Responsibilities: - Braze Expertise: In-depth knowledge and hands-on experience in configuring and utilizing Braze features, including Canvas, Intelligence Suite, and Liquid. - Marketing Automation Experience: Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics. - CRM Integration: Experience in integrating Braze with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow. - SQL: Proficiency in SQL to customize email content, create complex data filters, and perform advanced data manipulations. - Team Leadership: Strong leadership skills to guide and mentor a team of Braze developers and administrators. - Problem-Solving: Ability to analyze complex technical issues, identify root causes, and propose effective solutions. - Communication Skills: Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders. - Braze Certifications: Relevant Braze certifications, such as Braze certified Marketer or Braze certified Digital Strategist. - Web Development: Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates. - API Integrations: Understanding of API integration concepts to facilitate data exchange between Braze and other platforms. - Data Analysis and Reporting: Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports. - Agile Methodology: Familiarity with Agile project management methodologies to drive projects efficiently. - Personalization and Segmentation: Experience in creating personalized customer experiences through advanced segmentation strategies. Qualifications Required: - Any Graduation (Note: Additional details about the company were not provided in the job description.),