Digital Marketer (Mohali)

Job Summary: We are looking for an innovative digital marketer ready to build, plan and implement digital marketing strategies. We help small and medium-sized businesses develop and execute their digital marketing strategies, with a focus on improving their lead capture, conversion rates and overall branding needs. Our ideal candidate can translate the brand’s vision into a digital marketing plan that meets the needs of the client’s target market.

Digital Marketing Responsibilities and Duties:

• Plan and execute all types of Web, SEO/SEM, database marketing, email, social media, and widening overall brand awareness.
• Designs, builds, and maintains our social media presence for generating organic leads.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion and A/B tests.
• Collaborates with internal teams to create landing pages and optimize user experience, including Inbound/Outbound marketing.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies for current and future growth prospects.
• Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships.
• Self-motivated yet customer-focused.
• Proficient in marketing research and statistical analysis.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Tag manager, Meta Ads, WhatsApp Automation)
• Working knowledge of ad serving tools like Google Ads, FB Ads, Linkedin etc
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Know how to use social media channels like Instagram, Facebook, Twitter, Youtube, Linkedin etc

Experience:

• Proven minimum one-year working experience in digital marketing, particularly within the industry

Benefits:

• An opportunity to work on exciting products and services.
• Flexible working hours and supportive team.
• Market-premium salary plus lucrative stock options.
• An open set-up where you can try new things.
• Generous perks and benefits, along with incentive.

Job Types: Full-time, Permanent

Pay: ₹10,633.08 - ₹30,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift
• Fixed shift
• Monday to Friday
• Morning shift

Work Location: In person