Digital Marketer

As a Junior Digital Marketer at our company, you will be responsible for managing our digital marketing initiatives, lead generation processes, and website maintenance while implementing effective marketing strategies to promote and drive business growth. The ideal candidate should have strong marketing skills, particularly in CRM management, website maintenance, and web analytics. - Manage lead generation campaigns and maintain lead database using Zoho CRM - Create and optimize sales funnels for various marketing campaigns - Track and nurture lead through the sales pipeline - Generate regular reports on lead conversion metrics - Maintain and update company website using WordPress - Implement and manage marketing campaigns through the website - Ensure website content is optimized for lead generation - Handle technical aspects of website updates and campaign implementations - Manage Google Analytics tracking for website performance - Monitor key website metrics including traffic, bounce rates, and conversion rates - Track user behavior and engagement metrics - Analyze campaign landing page performance - Generate regular reports on website performance and user engagement - Implement and track conversion goals in Google Analytics - Develop and implement social media strategies across all platforms - Create and schedule engaging social media content - Monitor social media metrics and engagement rates - Manage social media advertising campaigns - Engage with followers and maintain brand voice across platforms As a candidate for this position, you should have proficiency in Zoho CRM or similar CRM systems, experience with WordPress website management, strong knowledge of Google Analytics and web metrics, expertise in social media management and marketing, and an understanding of SEO principles and best practices. You should hold a Bachelor's degree in marketing, Digital Marketing, or a related field. A Google Analytics certification is a plus, and additional certifications in digital marketing are beneficial. Additionally, you should have 1-2 years of experience in digital marketing, demonstrated experience in lead generation and CRM management, a proven track record in website management and social media marketing, and experience with web analytics and performance tracking. Furthermore, you should possess a strong analytical mindset with a focus on web metrics and user behavior, excellent communication and organizational abilities, the ability to work independently and manage multiple projects, and up-to-date knowledge of digital marketing trends and best practices.,