Digital Marketer Executive

Key Responsibilities:

· Plan and execute paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and affiliate channels.

· Optimize campaigns for ROAS, conversions, and lead generation.

· Strategize and manage fashion-based digital campaigns to increase brand awareness and drive e-commerce sales.

· Conduct A/B testing for creatives, landing pages, and ad copies to improve performance.

· Work with creative and content teams to develop compelling visual ads and product stories.

· Manage SEO and SEM activities to enhance website ranking and traffic.

· Track, analyse, and report campaign performance using Google Analytics, Meta Ads Manager, and Google Tag Manager.

· Stay updated on digital trends, influencer marketing, and new ad formats suitable for the fashion industry.

· Coordinate with internal teams for product launches, festive campaigns, and seasonal promotions.

Requirements:

· Bachelor’s degree in Marketing, Business, or related field.

· 2–5 years of proven experience in Digital or Performance Marketing, preferably in fashion / lifestyle / e-commerce.

· Strong command over Google Ads, Meta Ads, and Analytics tools.

· Understanding of consumer behaviour, fashion trends, and online shopping funnels.

· Analytical mind-set with data-driven decision-making skills.

· Excellent communication and creative coordination skills.

Key Skills:

· Performance Marketing & Campaign Optimization

· E-commerce Marketing

· Google Ads & Meta Ads

· SEO / SEM

· Google Analytics & Tag Manager

· Social Media Advertising

· Creative Strategy & Brand Positioning

· Data Analysis & Reporting

Job Type: Full-time

Pay: ₹41,000.00 - ₹60,000.00 per month

Work Location: In person