Travelpedia Pvt Ltd

Job Title: Digital Marketing Executive / Digital Marketer Location: New Delhi Employment Type: Full-time Experience Required: 2–5 years in Digital Marketing About the Role We are seeking a results-driven Digital Marketer to develop, implement, track, and optimize our online marketing campaigns across all digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital campaigns from concept to execution. Key Responsibilities Plan and execute digital marketing campaigns across multiple channels, including Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and YouTube . Manage SEO/SEM, marketing database, email, social media, and display advertising campaigns. Develop engaging content for websites, blogs, and social platforms to improve brand awareness and engagement. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights to optimize spending and performance based on data. Collaborate with the design and content teams to create landing pages and optimize the user experience. Oversee and manage the company’s website and ensure content is up to date and aligned with marketing goals. Conduct keyword research and competitive analysis to enhance search visibility. Stay updated with the latest digital marketing trends, algorithm changes, and new tools. Required Skills & Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. Proven working experience in digital marketing or similar roles (2–5 years) . Strong understanding of current online marketing concepts, strategies, and best practices. Hands-on experience with SEO, Google Ads, Facebook Business Manager, Google Analytics , and marketing automation tools. Basic understanding of HTML, WordPress , and email marketing platforms is a plus. Excellent analytical skills and data-driven thinking. Creative mindset with strong communication and writing skills. Preferred Qualifications (Optional) Google Ads, Google Analytics, or Meta Ads certifications. Experience working with e-commerce or travel-related platforms. Familiarity with AI-driven marketing tools and automation systems (ChatGPT, Jasper, HubSpot, etc.). What We Offer Competitive salary and performance-based incentives. Opportunity to work in a fast-paced and growing organization. Creative freedom and exposure to international marketing campaigns. Flexible work environment and supportive team culture. Job Types: Full-time, Permanent Pay: ₹10,880.51 - ₹30,000.00 per month Benefits: Paid time off Ability to commute/relocate: Vikaspuri, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required) Shift availability: Night Shift (Required) Day Shift (Required) Work Location: In person