Digital Marketer

Digital Marketer (IT & Software Development)

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About Us:

Avidion Softwares is a newly established company based in Gurugram. We are building our first core team to lay the foundation for impactful IT and software development projects. Joining us at this stage offers the opportunity to grow with the company and take on a versatile role with dynamic responsibilities.

Role Overview

Digital Marketer

Key Responsibilities

Lead Generation & Outreach (Inbound + Outbound)

• Develop and execute

  B2B lead generation campaigns

  to attract potential clients from IT, SaaS, AI, and software domains.
• Drive outreach via

  LinkedIn (using LinkedIn Sales Navigator)

  , direct messages, InMail's, comments, and engagement posts.
• Identify and connect with prospects via

  freelance platforms

  like

  Upwork, Freelancer, Clutch, Fiverr, and Good Firms

  .
• Generate and qualify leads from inbound inquiries, referrals, web forms, email campaigns, and strategic outreach.
  
• Run paid campaigns (Google Ads, LinkedIn Ads, and Facebook Ads) to capture targeted traffic and conversions.
  
• Collaborate with founders and sales teams to refine messaging and prospect targeting.
  

Content Marketing & Brand Awareness

• Create and manage high-quality content including

  blogs, whitepapers, case studies, email copy, and landing pages

  .
• Write on technical subjects such as

  AI, Web3, SaaS, DevOps, Cloud, Enterprise Software

  , and Software Development.
• Optimize all content using

  SEO tools

  like

  Ahrefs, SEMrush, SurferSEO

  , and integrate keyword strategies.
• Collaborate with technical teams to ensure accuracy and industry relevance in content.
  

Social Media Marketing & Community Engagement

• Manage company profiles on

  LinkedIn, Twitter, YouTube, Facebook, Threads

  , and relevant tech communities.
• Conduct

  direct outreach

  via DMs, comments, and targeted engagement on social media to spark conversations.
• Plan and schedule

  campaigns and posts

  using tools like Buffer, Hootsuite, or Meta Business Suite.
• Build an engaged audience by regularly participating in IT forums, SaaS discussions, start up communities, and LinkedIn groups.
  

Website Management & Analytics

• Ensure the website is optimized for

  conversion, performance, and SEO

  .
• Use tools like

  Google Analytics, Hotjar, Search Console

  , and

  A/B testing

  to track performance and improve the user journey.
• Coordinate with UI/UX designers to enhance website structure, CTAs, landing pages, and funnel strategies.
  

AI-Powered Marketing & Automation

• Use

  AI-based marketing tools

  such as

  Chat GPT, Jasper AI, Copy.ai, Mailmodo, and Instantly.ai

  to automate engagement and content creation.
• Implement

  AI chatbots

  for lead qualification and website interaction.
• Leverage CRM and marketing automation tools (e.g., HubSpot, Zoho, or Freshmarketer) for personalized nurturing.
  

Partnerships & Channel Development

• Explore and build partnerships with

  tech companies, marketing agencies, SaaS firms, Chartered Accountants

  , and other B2B networks for cross-referrals.
• Assist in identifying collaboration opportunities with

  industry influencers

  or startup communities.
• Track and maintain records of leads, partnerships, and funnel performance.
  

Required Skills & Experience

• 0 to 2+ years

  of experience in digital marketing and lead generation, preferably in an

  IT, SaaS, or software development company

  .
• Strong hands-on skills in:
  

• SEO

  (on-page, off-page, technical)

• PPC

  (Google Ads, LinkedIn Ads, Meta Ads)

• Content marketing

  (blogs, case studies, email marketing)

• Social media outreach

• Working knowledge of:
  

• LinkedIn Sales Navigator

• Freelance platforms

  (Upwork, Freelancer, Clutch, etc.)

• Marketing tools

  (Google Analytics, HubSpot, Ahrefs, SEMrush)

• AI tools

  (ChatGPT, Copy.ai, Jasper AI)
• Understanding of

  B2B sales funnels, SaaS marketing

  , and

  lead qualification frameworks

  .

Preferred Qualifications

• Bachelor's/Master's degree in

  Marketing, Mass Communication, Business Administration

  , or a related field.
• Certified in

  Google Ads, SEO, HubSpot Marketing

  , or AI-based digital tools.
• Familiarity with tools like

  Canva, Figma

  , or

  email campaign tools

  is a plus.