Job
Description
About The Role
As a digital marketer you will:Advise on the effective channel strategy and digital tactics, and own their end-to-end delivery, using appropriate internal and external resourcesAdvise on a mix of content format based on objectives and target audienceStrategize for paid campaignsManage the flow of content through digital channelsOwn the reporting of digital KPIs and deriving insights to drive improvements in future campaignsWork closely with Capgeminis senior executives and opinion leadersProvide excellent service to colleagues across the business, helping them to make the most of our digital capabilities and channelsBring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats, and technologies, to keep adding valuePlay an active role in the team, contributing insights and best practice
Job Responsibilities
Experience in digital/social marketing/communications strategy, planning, execution, analytics, and evaluationStrong working knowledge and experience of digital tools and channels, and content formats.Good knowledge of content marketing focused on creating, publishing, and distributing content on social channels.Hands on experience in content creation for digital channelsGood understanding of social & digital trends in the space of Online Reputation Management, Channel Management, channel analytics and digital campaign managementHands on knowledge of digital and social tools like Hootsuite, Google Analytics, LinkedIn campaign manager, UTM buildersStrong understanding of LinkedIn campaign manager, , Google ads, Facebook adsInterest in technology and innovation topicsTrack record, either in-house or for an agency, consulting customers to understand objectives and, in response, planning activities and executionAbility to manage multiple projects across teams and geographies, to deliver under pressure to tight deadlines, quality and cost - and adapt to changing priorities
Experience/Skill/Qualification
At least 7 - 9 years experience in digital and social media marketingUnderstanding of B2B Sales processesExperience in social advocacy tools like SociabbleGood experience across program management; strategic planning; customer interaction managementHas worked in a global environment with a sound application of cultural sensitivityProven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skillsHas been able to bring innovative solutions to challenges, as well as act and produce desired outcomes with limited directionDemonstrated strong relationship building, communication, and influencing skills
