Digital Content Management Associate

 About The Role  

Skill required: Marketing Operations - Digital Asset Management (DAM)

Designation: Digital Content Management Associate

Qualifications:Any Graduation

Years of Experience:1 to 3 years

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designConsists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets

What are we looking for? As a Digital Asset Management (DAM) Librarian, you will be responsible for organizing, maintaining, and optimizing digital asset library. This includes uploading and tagging assets with accurate metadata, ensuring consistent taxonomy, and managing asset lifecycles from creation to archival. You will collaborate with cross-functional teams to ensure assets are easily accessible, properly licensed, and aligned with brand standards. Additionally, you will support user training, enforce governance policies, and contribute to the continuous improvement of DAM workflows and system performance.Bachelors degreeWell verse with digital file formats (images, video, audio, documents).Proficiency in metadata standards, rights management, and digital workflows.Knowledge of digital asset lifecycle, taxonomy, and rights management.Experience with DAM platforms (e.g., Adobe Experience Manager, Bynder, Widen).Strong communication, project management, analytical, and stakeholder management skills

Roles and Responsibilities: Manage the lifecycle of digital assets, including ingestion, tagging, versioning, and archiving.Collaborate with creative, marketing, and IT teams to ensure asset availability and governance.Develop and maintain metadata schemas and taxonomy structures.Analyze usage data to improve asset discoverability and user experience.Manage vendor relationships and oversee DAM platform upgrades.Train users on DAM best practices and system usage.Monitor system performance and recommend improvements.
 Qualification Any Graduation