Digital Category Manager

About Us :

At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport"

We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.

TEAM BACKGROUND :

You will be a part of the digital commerce team at Decathlon, with a specific focus on

• Category Strategy

• GMV of all channels: Decathlon.com, MP, QC via MP/ stores, etc.

• P&L responsibility

• Conversion

• Pricing & Offers

• Assortment & competition tracking

• Profitability

• Category Analytics

• Category experience

• Input Metrics

• NPS

Job Description :

A Digital Category Manager plays a critical role by driving the GMV and customer experience for the respective categories. This position requires a deep understanding of market trends, and competitive landscape to drive revenue growth and enhance customer experience within assigned product categories. The ADCL collaborates with cross-functional teams, including marketing, sales side, programs, category sports teams, supply chain, etc, to achieve business objectives and maximize sales, profitability and customer experience.

Responsibilities :

Strategy

• Conduct competitor analysis to identify opportunities for differentiation and market positioning.

Project and Performance Management

• Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.

• PNL + Business Piloting

People

• Collaboration with multiple vertical teams to achieve objectives

Stakeholder Management / Collaborations

• Proactive business planning and owning the category online business case along with business finance and program teams.

• Collaborate with Sales Side and Marketing Team to plan and implement effective online marketing campaigns, search engine optimization (SEO), and SEM detailing.

• Work closely with Country Sport Teams to optimize the offer and develop the commercial policy to address customer/user needs and to develop and launch new products and promotions.

• Work closely with the Country Customer Service Team to understand customer sentiments and address customer journey grievances

Qualifications :

• Masters degree is preferred

• 4-6 years of relevant experience

• Demonstrated expertise in category management, preferably within the D2C or Ecommerce sector

• Proficient analytical skills, with a strong ability in data analysis and market research

• Outstanding communication essential

Office Location : Decathlon Anubhava, Bangalore

Work policy : 1 Day WFH per week as per requirement

NOTE : There are multiple positions open for this role