Digital Campaign Optimization Specialist

About the role:
We are looking for a Digital Campaign Optimization Specialist to join our growing Paid Media Team. In this role you will manage and optimize paid search campaigns in advertising platforms like Google Ads and Microsoft Ads to drive traffic and conversions. This role requires the ability to create and publish landing pages that are aligned to specific keyword themes and optimized for conversion. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for digital marketing.What youll doDay-to-day hands-on management of campaign budgetsManage and optimize paid search campaigns across various platforms to drive traffic and conversionsConduct keyword research and analysis to identify opportunities for campaign improvementMonitor and analyze campaign performance metrics to ensure goals are met and making data-driven decisions to enhance resultsCollaborate with marketing teams to develop and implement strategies that align with overall business objectivesStaying up to date with industry trends and best practices to ensure campaigns are competitive and effectiveCreate landing pages that are optimized for conversion, ensuring a seamless user experience and maximizing campaign effectiveness What youll bring (Job requirements)2 to 5 years of experience with Google Ads and Google Ads EditorExperience with creating and deploying landing pages via platforms such as Leadpages, Unbounce, and InstapageProficiency in Microsoft ExcelStrong attention to detail and organizational skills.Up-to-date knowledge of industry trends and best practices in digital marketing.Able to work flexible hours as required by business prioritiesPreferred technology experience: Google Ads, Microsoft Ads, Instapage, Excel, and Asana experience a plus