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Capgemini
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Digital and Social copy Lead

Digital and Social copy Lead

Capgemini

8 - 13 years

7 - 11 Lacs

mumbai

Posted:-1 days ago| Platform:

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Skills Required

pr pardot marketing digital media project planning digital marketing email marketing google adwords sfdc marketing automation apex salesforce online marketing campaigns marketo social media marketing google analytics html agile seo hubspot

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Job Role

About the Organization/Business Unit

The candidate will be a part of the Communications stream under MACS Agile India and will be responsible for supporting Capgeminis social team for a specific country or sector.

About The Job Role:

Craft and manage the overall social messaging

Write and edit news alerts, press releases, and compile weekly newsletter

Prepare coverage reports and social dashboards

Prepare social content calendars

Prepare and execute social media campaigns involving targeting and retargeting of target audience

Maintain the Influencer Tracking List, as well as other key lists for media monitoring and country network distribution

Involvement in supporting key social programs: support for creative content, ideas, report launches, news announcements and fortnightly calls helping to build and execute the comms strategy

Support key spokespeople with briefing documents in order to prepare for social or press interviews

Liaise with local PR managers in countries to keep them informed of upcoming content they can leverage and facilitate Group approvals of materials

Liaise with an external agency to co-ordinate and support key social programs and drive results

Job Requirements

Specification / Skills / Experience

- 8+ years of communications and PR and or social media experience

- Has experience of working with a global tech major or is from an agency who has managed PR or social media for global tech companies

- Proficiency in English, a very high standard of both spoken and written language

- Independent and can self-manage the workload

- Robust writing skills - the selected candidate will be writing and editing content on a daily basis

- University degree in journalism, media studies or related qualification

- A cross-cultural background

- Ability to manage more than one project at a time working under tight deadlines

- Strong organizational skills

- Working knowledge of Microsoft Word, Excel, and MS PowerPoint

Specification / Skills / Experience

Primary Skills: Excellent writing and communication skills, project planning, exposure to journalist calls

Secondary Skills: Understanding of digital media, tools, and metrics

o Experience in marketing automation system such as Pardot

o Analytical problem-solving abilities and attention to detail

o Great aptitude for quick learning

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Digital and Social copy Lead