Digital Analytics Expert

Job Description

We are looking for Digital Analytics Experts for Noida location, please find the details below: Location: Noida Exp. Range: 3 to 6 years Job Description: What does a successful Digital Analytics Expert do ? Join our Insights Team as a Digital Analytics Specialist, where you will be at the forefront of optimizing our digital marketing strategies through deep analytics and data-driven insights. Collaborating with cross-functional teams, you will leverage your expertise to drive impactful solutions. What you'll do: Gain an in-depth knowledge of various Corporate and Business Units' website architecture, business model, and online marketing strategy. Design customized solutions and technical tag implementation strategies. Setup the platform in Adobe Launch, Tealium Tag Manager, or DTM. Generate customized web analytic collection code for Adobe Analytics, Heap, Google Analytics, and assist with their implementation and deployment directly on the site or through a tag management platform. Validate and debug implementations, following through on issues until resolved. Perform light manipulation of JavaScript as needed to customize web analytic solutions and drive success based on key business drivers. Provide expert services on data sources, data connectors, report builders, heartbeat tracking, and app setup (acquisition links, push notifications, triggers, etc.). Help setup integration across other Adobe Experience Cloud products and external products. Communicate confidently and proactively with stakeholders throughout the project life cycle. Manage multiple stakeholder engagements simultaneously, appropriately setting their expectations while keeping projects on schedule and within scope. Become an expert in the use of Adobe products and understand how they can effectively optimize online businesses. Educate stakeholders on best practices in relation to their key business requirements. Innovate by ideating and collaborating with different teams to deliver new solutions. Connect with Product BU/Engineering teams to share new ideas and provide feature requests. What you will need to have: 3+ years of overall experience working in web analytics or a related field. Strong technical expertise in tools such as Adobe Analytics, Adobe Launch, Tealium iQ, and Google Tag Manager (GTM). Bachelor's or Master's degree in computer science or a related quantitative/analytic discipline with equivalent work experience. Solid understanding of online marketing, tools, and technology. Strong understanding of HTML, CSS, JavaScript, and web protocols. Exceptional organizational, presentation, and communication skills both verbal and written. What would be great to have: Previous experience working with Adobe Analytics or similar tools. Website optimization consulting experience. Deep vertical industry experience in financial services. Expertise in mobile or social media analytics. Expertise in processing rules, advanced segment creation, and data insertion APIs.