Digital Analyst

Key Skills:

Roles and Responsibilities:

• Lead a team of analysts to deliver actionable insights across the digital and credit card business domains.
• Collaborate with senior stakeholders to identify key business questions and deliver high-impact analytical solutions.
• Utilize SAS and Python to analyze large datasets and create predictive and performance models.
• Leverage Adobe Analytics to track, interpret, and report on digital KPIs and customer behavior across digital platforms.
• Monitor and report on financial performance, with a strong grasp of P&L metrics and drivers of profitability.
• Translate data findings into strategic business recommendations and influence decision-making at leadership levels.
• Drive campaign analysis, targeting, and customer segmentation strategies to improve ROI and engagement.
• Mentor and develop junior team members, managing performance and professional growth.

Skills Required:

• Strong expertise in digital analytics and Adobe Analytics
• Proficiency in SAS and Python for large-scale data analysis and modeling
• Strong knowledge of SQL for querying and data manipulation
• Understanding of credit card operations and related financial metrics
• Ability to interpret P&L statements and profitability drivers
• Experience in customer segmentation and campaign performance analysis
• Strong leadership and team management skills
• Ability to communicate insights effectively to senior stakeholders

Education: