Digital Ads Performance Marketer

Key Responsibilities

• Plan, launch, and manage Meta (Facebook/Instagram), Google, and WhatsApp Ads
• Optimize campaigns for sales growth and high ROAS
• Implement A/B testing on creatives, audiences, and ad copies
• Develop a structured approach to scale ad budgets while keeping profitability in check
• Identify and expand audience segments through Lookalike Audiences and Retargeting
• Lower Cost Per Acquisition (CPA) and maximize Return on Ad Spend (ROAS)
• Work with designers to create high-converting ad creatives
• Write compelling ad copies, headlines, and CTA variations that drive sales
• Track daily ad performance, adjust bids and budgets accordingly
• Use Google Analytics, Facebook Ads Manager, and Shopify reports to analyze trends
• Provide weekly and monthly reports with insights and next steps
• Improve landing pages and checkout flows for better conversions
• Build and optimize retargeting campaigns to increase customer lifetime value

Who We're Looking For

• 2+ years of hands-on experience in Performance Marketing (E-commerce preferred)
• Strong expertise in Facebook Ads, Google Ads, and WhatsApp Ads
• Proven experience in scaling ad budgets profitably
• Excellent analytical skills with knowledge of Google Analytics and Shopify
• Understanding of audience segmentation, retargeting, and Lookalike Audiences
• Knowledge of Conversion Rate Optimization (CRO) is a plus
• Ability to write ad copy that converts (strong English skills preferred)

Candidates can directly share resumes & work profiles to the Marketing Manager on WhatsApp at 9967202201

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Application Question(s):

• Do you have at least 2 years of hands-on experience in managing Meta (Facebook/Instagram) and Google Ads campaigns? (Yes/No)
• Have you worked on scaling ad budgets profitably for an e-commerce brand? (Yes/No)
• What was the highest monthly ad budget you have managed? (Please specify in ₹)
• What is the average ROAS you have achieved in your recent campaigns?
• How comfortable are you with tools like Google Analytics and Shopify reports? (Beginner/Intermediate/Advanced)
• Can you share examples of ad creatives or campaigns you have worked on that drove strong results? (Ads library links)

Work Location: In person