Digital Activation Strategy Lead Lead Digital Product Manager

About this role:

Wells Fargo is seeking a professional to join the Commercial Banking/ Corporate & Investment Banking (CB/CIB) Digital Activation Strategy Team. This is a smaller group within the broader CB/CIB Digital Client Lifecycle Management organization. Our focus is on developing, implementing & tracking strategies while partnering with teams across CB/CIB Digital, SDI, and beyond to drive increased adoption and engagement with our digital solutions and enable the development, launch, and adoption of best-in-class products, services, and capabilities for clients and employees. We do this via a combination of performing industry and competitive research, leveraging and consolidating quantitative and qualitative data to identify opportunities, and supporting delivery & execution of key activation programs.

In this role, you will:

• Review and analyze basic content for strategy/creation, customer experience, data/analytics, market research, or digital product/portfolio management
• Leverage qualitative and quantitative analysis to identify blockers to digital activation
• Identify drivers of service call volumes and promote paths to digitization of the service cases through training, enablement and product recommendations
• Ultimately increase digital enrollment and activation levels for high priority products and populations
• Work across teams within the CB/CIB Digital environment as well as within the larger enterprise
• Identify opportunities for new CB/CIB Digital Activation initiatives -- digital business plans, programs and initiatives within scope of responsibilities
• Exercise independent judgment to support strategy engagements across CB CIB Digital teams and gaining experience and expertise to lead smaller or shorter-term engagements
• Exercise independent judgment while developing expertise in the on digital initiatives, policies, procedures and/or compliance requirements

Required Qualifications:

• 5+ years of experience in digital product management, digital strategy, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Previous experience at a strategy consulting firm or digital/corporate strategy within Financial Services, FinTech, or Big Tech
• Ability to work effectively in a team environment and across all organizational levels, where flexibility, collaboration, and adaptability are important
• Ability to synthesize complex topics, independent quantitative and qualitative analysis, and competitive insights into a cohesive story for senior leadership
• Strong problem solving and decision making skills including the ability to perform quantitative and qualitative analysis and comfort working through ambiguity
• Knowledge of and interest in digital financial technologies
• Strong Microsoft PowerPoint and Excel skills
• Strong ownership mindset and sense of urgency

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