Deputy Manager Marketing (Retail)

As a Deputy Manager Marketing for a baby products brand, your role will involve leading and executing retail marketing initiatives to enhance brand visibility, footfalls, and sales at retail stores. You will be responsible for various key areas including: - In-Store & Local Marketing: - Plan and execute monthly in-store promotional campaigns, festival activations, and special day events. - Drive store-level footfall through hyperlocal outreach, influencer partnerships, local advertising, and PR. - Establish community engagement initiatives with schools, clinics, and parenting groups. - Oversee store branding, signage, and point-of-sale displays. - Align store managers with upcoming campaigns by sharing plans in advance. - Implement local area marketing best practices and maintain marketing SOPs. - Brand & CRM Campaigns: - Manage loyalty programs to increase repeat purchases and enhance customer lifetime value. - Plan and execute seasonal campaigns and promotional offers to drive footfall and inventory movement. - Build brand affinity by effectively communicating brand values and campaign messaging. - Monitor competitor activity and develop counter-strategies. - Digital & Social Media: - Coordinate with agencies and designers to develop high-quality creatives and content. - Lead digital campaigns across social media, optimizing for engagement and conversions. - Build and nurture online parenting communities to strengthen brand connection. - Plan and execute performance-focused digital media plans. - Collaboration & Reporting: - Work closely with merchandising, operations, and store teams to ensure marketing alignment with business goals. - Analyze customer data, market trends, and local opportunities for targeted growth. - Support new store launches with marketing strategy and execution. - Lead and mentor a small marketing team, ensuring timely execution and KPI tracking. - Strategy & Budget Management: - Develop and monitor marketing budgets, ensuring cost-effective execution. - Lead vendor development for marketing material production and agency support. - Contribute to strategic planning with senior leadership on branding, expansion, and product launches. Qualifications and Skills Required: - Bachelor's or Master's degree in Marketing, Business, or a related field. - 5-7 years of experience in retail, FMCG, or consumer marketing (store-level and brand). - Proven success in executing integrated marketing campaigns (offline + digital). - Strong understanding of customer engagement strategies and CRM. - Excellent communication, coordination, and project management skills. - Proficiency in working with creative agencies, influencers, and digital marketing platforms. - Strong analytical mindset with the ability to translate insights into actionable plans. Additionally, you will be offered benefits such as health insurance, paid sick time, paid time off, and Provident Fund. The work location is in Nagercoil, Tamil Nadu, and the job type is full-time and permanent with day shift and weekend availability. Fluency in Tamil is required for this role. The application deadline is 30/06/2025, and the expected start date is 01/07/2025.,