Posted:1 month ago|
Platform:
Work from Office
Full Time
Youll make a difference by: We are looking for a dynamic, strategic, and results-driven Global Marketing & Communications Manager to lead marketing and communications initiatives for Siemens Global Business Services (GBS) across Singapore, Malysia and India. This role will be pivotal in executing aligned marketing and communication strategies, drive engagement, and enhance the customer experience to elevate our presence in these key markets. You will work closely with regional GBS teams to create impactful, targeted content, manage customer and people communications, and support business growth across the region. Your work will directly support leadership, sales teams, and local market needs, ensuring a unified and compelling brand message that resonates with diverse audiences. Customer Communications: Increase visibility of GBS shared services through targeted external communications including social media engagement, events (both digital and in-person), content creation, and targeted advertising campaigns. Strategic Planning & Execution: Develop and implement comprehensive marketing and communications strategies across Southeast Asia and India, that align with global goals to drive business growth and awareness of shared services within Siemens. Content Creation & Management: Serve as the regional point of contact for content creation, working alongside the GBS communications and CRM team to develop market-relevant materials (case studies, social media posts, videos, presentations, etc.) that reflect the companys objectives and priorities. Digital and Social Media Presence: Oversee the presence of GBS and its thought leaders on digital platforms, including social media, internal communication platforms, and digital channels. Ensure ongoing engagement and a community-driven approach to content and communication. Support the execution of digital marketing campaigns that encourage engagement, enhance GBS visibility, and generate demand through targeted online channels. Cross-functional Collaboration: Work closely with product owners and leadership teams to ensure seamless communication and alignment between global strategies and local market execution. Brand Governance: Ensure the company's brand is accurately represented across all communication channels and platforms, maintaining consistency while adapting to local market needs. Performance Tracking & Reporting: Measure the effectiveness of marketing and communications strategies through clear KPIs and metrics, ensuring continuous improvement and a results-oriented approach. Use analytics and reporting tools to measure campaign effectiveness, track ROI, and refine strategies. Your success is grounded in: Education: Undergraduate degree or higher in Marketing, Communications, Business, or a related field. MBA or advanced degree is a plus. Language Skills: Fluent in spoken and written English Minimum of 7-10 years of experience in corporate communication or global marketing. Proven experience in developing and executing digital marketing campaigns, across multiple channels. Expert in creating and curating content, including articles, white papers, social media posts, blogs, and multimedia. Digital & Social Media savvy: Deep understanding of digital marketing trends, social media engagement, and the ability to leverage digital tools for maximum impact. Passionate about storytelling through digital and online platforms.
Siemens
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