Deputy Manager- Brand Marketing

Profile Brief-

Campaign Execution & Coordination

- Support the execution of corporate brand campaigns across digital, print, outdoor, and BTL channels.

- Manage end-to-end coordination with social, media, and activation agencies to ensure timely and quality delivery.

- Brief agencies with clear brand objectives and creative direction, evaluate ideas, and track progress.

- Ensure brand consistency across all touchpoints and campaigns.

On-Ground & BTL Activations

- Identify and evaluate relevant events, exhibitions, and properties for sponsorship or brand association.

- Plan and execute integrated BTL activities, including IPs, exhibitions, and stakeholder engagement events, with digital amplification wherever possible.

- Collaborate with internal teams and vendors for logistics, branding, and activation planning.

Stakeholder Engagement

- Plan and execute campaigns targeted at specific stakeholder groups including business partners, government bodies, internal teams, and influencers.

- Support execution of internal branding activities in collaboration with various teams.

Content & Digital Integration

- Assist in planning and creating content for digital and social media campaigns that reflect corporate values and positioning.

- Coordinate with digital agencies on social media, and reputation management activities.

- Track campaign performance metrics and work with digital teams to optimize as needed.

Cross-functional Collaboration

- Liaise with internal departments (HR, CSR, Business Units) to align communication efforts and execute integrated campaigns.

- Maintain calendars and timelines for campaign execution and event planning.

Execution Reporting & Analysis

- Track and report the effectiveness of each campaign using defined KPIs.

- Assist in post-activity analysis, documentation, and learnings to improve future planning.

- Maintain a repository of campaign assets, coverage, and case studies.