Deputy General Manager Marketing

Job Description

Role & responsibilities Performance Marketing: Plan and execute high-impact paid campaigns across Google Ads, Meta, LinkedIn, and other performance channels. Manage and optimize paid media budgets to ensure strong ROI and cost efficiency. Social Media & Content Marketing: Build and manage a robust social media strategy across platforms including LinkedIn, Instagram, Twitter, and YouTube. Oversee campaign calendars, post scheduling, and analytics. Lead collaboration between content writers, designers, and video editors to deliver cohesive campaigns. Public Relations & Brand Communication: Develop and execute PR strategies to increase media coverage, brand visibility, and thought leadership. Build relationships with media houses, journalists, influencers, and industry partners. Write and review press releases, media pitches, and executive communication. Manage crisis communication and reputation management in alignment with brand tone and values. Cross-functional Team Leadership: Lead a team of specialists working in: SEO : Drive organic growth through keyword strategy and technical SEO. GTM : Align marketing launches with product and business timelines. Content & Copywriting : Ensure high-quality brand messaging across channels. Graphic & Video Design : Oversee development of campaign creatives and product videos. Preferred candidate profile Prior experience in logistics, SaaS, or eCommerce startups is an advantage. Immediate Joiners preferred