Job
Description
As a DemandOps Specialist at Katalon, you will play a critical role in driving pipeline health, managing sales engagement tools, and ensuring operational efficiency across the Go-To-Market (GTM) funnel. Your responsibilities will include a combination of pipeline analytics and reporting, as well as hands-on operational tasks to optimize lead routing management, data integrity, and cross-functional process optimization. Key Responsibilities: - Track, analyze, and report on pipeline sufficiency across CQ, CQ+1, and CQ+2 to support forecasting and GTM strategy - Deliver actionable insights to GTM leadership on pipeline coverage, lead conversion rates, and sales velocity - Develop and maintain dashboards and reports using Salesforce and BI tools to monitor key pipeline KPIs - Ensure accurate lead routing based on business rules, including MQL routing logic, partner attribution, and regional/account assignment - Collaborate with Marketing and SFDC Admin to enhance and maintain routing rules - Monitor and address issues related to lead/account duplication, data hygiene, and parent/child account hierarchy management - Support lead-to-account matching processes and optimize lead workflows across the GTM funnel - Own the administration and day-to-day management of the Sales Engagement platform, including user onboarding, permissions, and data sync - Track adoption and usage of cadences, partnering with GTM Enablement for support - Monitor data integrity between Salesforce, Sales Engagement tools, and Marketing platforms to ensure seamless lead flow and reporting accuracy - Identify and implement automation opportunities to improve seller efficiency and optimize pipeline generation processes Qualifications: - 5+ years of experience in Revenue Operations, Sales Operations, or Marketing Operations within a SaaS or B2B environment - Proven track record in pipeline analytics, forecasting, and lead management operations - Strong working knowledge of Salesforce and Sales Engagement platforms like Outreach - Experience with lead routing logic, data hygiene best practices, and resolving issues such as duplicates and account hierarchies - Collaborative mindset with experience working cross-functionally with Marketing, Sales, and SFDC Admin teams - Detail-oriented with a strong process and systems mindset; experience driving automation and efficiency improvements - Excellent communication skills to translate data insights into actionable strategies As a successful DemandOps Specialist at Katalon, your key success metrics will include pipeline coverage & sufficiency aligned with revenue targets, lead routing accuracy, and high adoption rates for sales engagement tools. Note: The job description did not include any additional details about the company.,
