Job Description

Role & responsibilities Delivering Analytics strategy for the brand, encouraging customer retention and customer loyalty. Ensuring it works seamless operation of Analytics platform across the brands, capturing all required information at key points in the customer life cycle. Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities. Working closely with all departments to ensure the Analytics works effectively for all aspects of the company. Overseeing direct communications with customers through the Analytics. Monitor and maximise customer lifetime value strategies ensuring maximum profitability. Ensuring the database is segmented effectively for targeted marketing activities. Overseeing the migration of all direct communications to lower cost mediums such as SMS and email. Developing testing strategies for all aspects of the Analytics to ensure the most effective approach for the company and its products. Managing campaigns and analyzing its effectiveness. Industry Preference-Open Please note we are only looking for Male candidates for this position.