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Description
Job Summary What you need to know about the role The Martech Data Product Manager role resides in CTO (Chief Technology Office) organization within the Enterprise Systems & Employee Technology (TPX) team that enables platform experiences for our workforce to engage the consumers and merchants. In this role, you will help shape the future of customer-centric marketing by building and scaling a 360-degree view of the customer using Adobe Experience Platform (AEP) and Real-Time CDP As the Marketing Technology Product Manager, you will enable seamless integration, activation, and optimization of customer data, empowering marketing teams to deliver personalized experiences across multiple channels. Meet our team The Martech team is responsible for the platforms and experiences that drive PayPal Lifecycle Marketing Communication activities touching millions of customers worldwide. The team is on a transformational journey to consolidate and operationalize disparate tools onto an ecosystem that effectively supports Data, Decisioning, Omni-channel Delivery and Measurement capabilities. We are responsible for ideation, technology assessment, and adhering to Agile Development methodologies from Intake to Deployment for all marketing needs. Job Description Your way to impact As a Data Product Manager for Marketing Technology, you will drive strategy & roadmap and own the 360 view of the customer that will be used to drive B2B & B2C marketing experiences By leveraging your expertise in Customer Data Platforms (CDPs), you will transform raw data into actionable insights that drive business success and customer satisfaction. As the owner of the Marketing Customer Profile, you will champion data quality, adherence to governance standards, and innovative integrations that unlock possibilities for personalized marketing. Your day-to-day Customer Data Integration Partner with cross-functional teams to design, implement, and manage customer data workflows within the Adobe Experience Platform (AEP) and Real-Time CDP Requirement Gathering Collaborate with stakeholders to translate business needs into actionable data enablement strategies. Data Mapping & Transformation Analyze data sets, define mapping and transformation logic, and ensure seamless ingestion and enrichment processes in AEP. Stakeholder Collaboration Act as the bridge between marketing, IT, and analytics teams, ensuring alignment of data strategies with business priorities and technical feasibility. Reporting & Insights Develop dashboards and visualizations to monitor data quality and provide actionable metrics for decision-making. Data Governance & Quality Assurance Conduct regular audits to ensure data accuracy, compliance, and alignment with organizational standards. Testing & Validation Collaborate with QA teams to create robust test cases and validate data integrations for optimal functionality and performance. Documentation Create and maintain comprehensive documentation for workflows, data dictionaries, entity relationships, and integration processes What do you need to bring Bachelors degree in Business, Marketing, Data Science, or a related field. At least 5 years of experience as Product Manager, Data Product Owner, or a Business Analyst focusing on customer data, Martech, or data platforms. Familiarity with Customer Data Platforms (CDPs), preferably Adobe Experience Platform and Real-Time CDP , and a solid understanding of data integration processes. Experience working with CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies. Strong proficiency in SQL, data analysis, and data visualization platforms (e.g., Tableau, Power BI). Excellent communication skills to bridge technical concepts with business insights for stakeholders of varying expertise levels. Exceptional problem-solving skills, attention to detail, and a proactive attitude. Familiarity with data privacy regulations (e.g., GDPR, CCPA) and best practices for managing customer data. Bonus Experience with agile methodologies, project management, and industry-specific trends in marketing and data governance. Preferred Qualification Subsidiary PayPal Travel Percent 0 For the majority of employees, PayPals balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Our Benefits We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https//www.paypalbenefits.com . Who We Are Click Here to learn more about our culture and community. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. . Belonging at PayPal Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal. Any general requests for consideration of your skills, please Join our Talent Community . We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don t hesitate to apply.
