Data & Integrations Analyst (Commercial Reporting)

We re Seminal Artist Group, a global label and licensing agency for visual artists, operating across 20+ countries. We help artists transform their work into products and experiences that connect deeply with fans, partnering with brands to bring art to life in new ways.

We re hiring an experienced Data & Integrations Analyst to take ownership of the full data flow across our platform, HubSpot, Google Ads, and GA4, using Power BI as the central analytics layer.

Reporting to the CFO, you ll help unify data across CRM, marketing and platform systems, building a single source of truth for commercial and product decisions.

What you ll do
Build and maintain Power BI reporting covering all stages of our key pipelines, including licensing deals, artist acquisition, retailer insights, and platform engagement
Own the end-to-end integration and data flow between our platform, HubSpot, GA4, and Google Ads, ensuring data is captured, structured, and available for reporting
Manage data integrity in HubSpot, aligning structures and maintaining clean, consistent fields for reliable analytics
Set up and oversee event and conversion tracking, ensuring marketing and platform activity connects through to deal and revenue outcomes Partner with Finance and Product to connect CRM and platform data to commercial performance metrics Continuously improve how data moves between systems to strengthen visibility and decision-making

What we re looking for
3 5 years of relevant experience in analytics, data integration, or business intelligence

Advanced Power BI skills, with a track record of building scalable, business-focused reporting solutions
Experience designing or managing data connections between CRM, marketing, and analytics platforms.
Familiarity with CRM platforms (HubSpot preferred) and their data structures Commercial mindset, with an understanding of pipeline, conversion, and revenue metrics Experience in fast-moving environments, comfortable refining processes and building scalable reporting as we grow