Data Analytics Lead

Job Description: As a Data Analysis & Insights Lead at Tatvic Analytics, you will play a crucial role in developing a digital analytics strategy tailored to the industry and organizational KPIs. Your responsibilities will include developing analysis and dashboards, setting up reporting systems, timeframes, performance metrics, and dimensions, and providing Google Analytics consulting and Marketing Technology strategy. You will also be tasked with communicating data-driven recommendations to improve customers' business. Key Responsibilities: - Develop a digital analytics strategy specific to your industry and organization KPIs. - Tailor reporting system and dashboards to your business needs. - Support client team with ongoing business needs and analytics system maintenance. - Provide Google Analytics consulting and Marketing Technology strategy. - Develop analysis and dashboards to improve customer business. Qualifications Required: - Excellent Time Management & Proactive approach for taking initiative and getting them executed by the team. - 3-4 years of experience working with major business verticals [BFSI, E-commerce, OTT, Publisher, Automobile] in servicing Indian, North American, and APAC markets. - Exceptional consulting and Advanced & Statistical analysis skills. - Experience in various analysis techniques like segregation analysis, pre-post analysis, feature attribution analysis, Media Campaign Opportunity analysis, Seasonality Analysis, Market Basket Analysis, TV data analysis, Clustering, Linear & Logical Regression, Time Series expertise. - A tool-agnostic analytics consultant. - Good to have: Pre-sales Business flavor. Job Description: As a Data Analysis & Insights Lead at Tatvic Analytics, you will play a crucial role in developing a digital analytics strategy tailored to the industry and organizational KPIs. Your responsibilities will include developing analysis and dashboards, setting up reporting systems, timeframes, performance metrics, and dimensions, and providing Google Analytics consulting and Marketing Technology strategy. You will also be tasked with communicating data-driven recommendations to improve customers' business. Key Responsibilities: - Develop a digital analytics strategy specific to your industry and organization KPIs. - Tailor reporting system and dashboards to your business needs. - Support client team with ongoing business needs and analytics system maintenance. - Provide Google Analytics consulting and Marketing Technology strategy. - Develop analysis and dashboards to improve customer business. Qualifications Required: - Excellent Time Management & Proactive approach for taking initiative and getting them executed by the team. - 3-4 years of experience working with major business verticals [BFSI, E-commerce, OTT, Publisher, Automobile] in servicing Indian, North American, and APAC markets. - Exceptional consulting and Advanced & Statistical analysis skills. - Experience in various analysis techniques like segregation analysis, pre-post analysis, feature attribution analysis, Media Campaign Opportunity analysis, Seasonality Analysis, Market Basket Analysis, TV data analysis, Clustering, Linear & Logical Regression, Time Series expertise. - A tool-agnostic analytics consultant. - Good to have: Pre-sales Business flavor.