Customer Marketing Associate

As a Customer Marketing Associate at Tradu, you will be a crucial part of the Customer Marketing team, reporting directly to the Customer Marketing Manager. Your primary responsibility will be to implement the global customer engagement strategy. This role necessitates meticulous campaign planning, with a focus on customer-centricity in all our endeavors. Your duties will encompass upgrading our CRM campaigns through personalization, targeted segmentation, and dynamic content deployment. A combination of technical proficiency and creative flair is vital for this role. You should possess analytical skills to ensure quality assurance, testing, and reporting for all campaigns. Attention to detail, collaboration with team members, and proficient project management capabilities are integral aspects of this position. Key Responsibilities: - Plan, create, and execute multi-channel CRM campaigns aligned with the customer engagement calendar, product launches, and business initiatives. - Conduct quality assurance for campaigns with exceptional attention to detail and suggest process enhancements proactively. - Manage end-to-end campaign operations, including design briefings, content coordination, asset trafficking, template creation, segment building, and channel deployment. - Efficiently manage timelines to ensure successful campaign delivery. - Collaborate effectively within the Customer Marketing team to understand the impact of your campaigns on the overall customer journey, ensuring message relevance, value, and concise content and design. - Implement advanced segmentation for personalized marketing and ensure compliance with data regulations. - Analyze campaign performance, track KPIs, and derive actionable insights. - Conduct A/B testing, use control groups, and personalize campaigns. - Escalate any CRM platform or communication issues promptly. - Stay updated on industry tools, trends, and best practices, proposing innovative strategies to enhance engagement. - Perform any other reasonable tasks assigned by your manager. Skills, Knowledge, and Experience: - 4+ years of CRM platform experience (Braze, SFMC, or similar). - Proficiency in developing campaigns across various marketing channels (email, in-app messaging, push notifications, content cards). - Understanding of core CRM and Retention Marketing KPIs. - Strong analytical skills with a data-driven mindset. - Detail-oriented with a focus on accuracy and quality. - Excellent time management and prioritization abilities. - Proactive self-starter with a customer-centric approach. - Clear and proactive communication skills. - Proficient in Microsoft Office. - Curious about CRM, technical, and competitive trends. - Passionate about customer engagement and upholding Tradu's standards. - Excellent written and verbal English communication skills. Preferred Qualifications: - Experience in regulated industries (finance, insurance, etc.). - Familiarity with HTML for email or email design best practices. - Knowledge of Google Analytics or other data analytics platforms. Working days/hours: Monday to Friday; Fully office-based at SKCL Prime, Plot No-C46A, Cipet Road, Fourth Floor, Thiru Vi Ka Industrial Estate, Alandur, Guindy, Chennai - 032. All employees must be eligible to work in India. Before applying, please thoroughly review Tradu's website at https://www.tradu.com/uk/. Company Description: Tradu is a new multi-asset global trading platform under the Stratos group of companies. Built for serious traders, Tradu offers a sophisticated platform enabling seamless transitions between asset classes like stocks, CFDs, and crypto, based on market regulations.,