Customer Data Platform (CDP)

As a CDP & Marketing Analytics Specialist, you will play a crucial role in driving data-driven decision-making and enabling hyper-personalized marketing at scale. Your responsibilities will include: - Designing and implementing end-to-end customer data ingestion strategies from diverse sources (CRM, web, mobile, social, PoS, etc.) into a unified Customer Data Platform (CDP). - Building and maintaining real-time streaming data pipelines using tools such as Azure Data Factory, Databricks, Kafka, etc. - Designing and implementing composable CDPs leveraging modern data platforms like Snowflake, Databricks, and similar technologies. - Developing and deploying AI/ML-driven customer segmentation models, including behavioral, demographic, and predictive models (e.g., high CLV, churn-risk clusters). Qualifications: - Bachelor's or master's degree in computer science, Data Science, Marketing Analytics, or a related field. - 5+ years of experience in CDP implementation and marketing analytics. - Hands-on experience with tools like Hightouch, Segment, mParticle, Treasure Data, Amperity, Simon data, or Salesforce CDP (Experience in any one tool is mandatory). - Exposure to MLOps practices and model monitoring pipelines. - Strong proficiency in Python, SQL, and ML frameworks (e.g., scikit-learn, TensorFlow, PyTorch). - Experience with cloud platforms and tools like Azure Data Factory, Databricks, Synapse, Snowflake. - Hands-on experience with NLP techniques and libraries (e.g., spaCy, NLTK, transformers). - Experience deploying GenAI applications and understanding of LLM frameworks. - Familiarity with campaign attribution models, marketing funnels, and retention strategies. - Excellent analytical, communication, and stakeholder management skills.,