Job
Description
About Us
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally Besides its SaaS business, Circles operates three other distinct businesses: CirclesLife: A wholly-owned digital lifestyle telco brand based in Singapore, CirclesLife is powered by CirclesSaaS platform and pioneering go-to-market strategies It is the digital market leader in Singapore and About [Jetpac]: Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think you've got the guts, the smarts, and the hustle to join us, then keep reading! Job Overview Were looking for a CRM (Retention Marketing) Specialist to own and grow Jetpacs lifecycle marketing engine Youll manage customer communications across email, push notifications, SMS, and in-app messaging to improve engagement, retention, and repeat purchases This role is perfect for someone whos part strategist, part executor?and thrives on using data and experimentation to deepen customer relationships and drive business outcomes Key Responsibilities Lifecycle Campaign Management Design, execute, and optimize multi-touch CRM journeys across email, push, SMS, and in-app channels Launch automated and trigger-based campaigns for onboarding, activation, cross-sell, win-back, and retention Build seasonal, geo-specific, and behavior-based journeys to increase engagement and LTV Localize communications for different regions, languages, and travel behaviors Personalization & Segmentation Develop and refine audience segments based on behavior, recency, geography, lifecycle stage, and preferences Personalize messaging and offers to improve open rates, CTRs, conversions, and customer happiness Continuously test copy, visuals, CTAs, subject lines, and send times Data & Optimization Monitor CRM KPIs: open rates, CTR, conversions, churn rate, repeat purchase rate, and uninstalls Work closely with BI to build dashboards and analyze campaign performance Run A/B and multivariate tests, derive insights, and scale successful strategies Track cohort behavior and execute interventions to reduce churn Tooling & Automation Manage and optimize CRM tooling stack (eg, MoEngage, CleverTap, or similar) Create and manage campaign flows, templates, dynamic content modules, and automations Ensure clean data integration and tracking across product, analytics, and CRM tools Cross-Functional Collaboration Work closely with Product, Performance, Brand, and CX teams to align CRM with business goals Partner with creative teams to develop high-performing visual and copy assets Collaborate with local market leads to adapt communication strategies per region Requirements 36 years of hands-on experience in CRM, retention marketing, or lifecycle automation Strong understanding of customer journey mapping and lifecycle marketing best practices Experience with CRM platforms like MoEngage, CleverTap, Webengage, etc Data-driven mindset with strong comfort in performance tracking, A/B testing, and reporting Proficiency in segmentation, personalization, and multichannel communication Excellent communication and collaboration skills Bachelor's degree in Marketing, Business, Communications, or related field Preferred Experience Prior experience in travel tech, telco, fintech, or other consumer tech startups Exposure to global/multi-region CRM campaigns Understanding of churn prevention and reactivation strategies Desired Skills Customer-centric thinking and empathy for user behavior Strong project management and prioritization abilities Creative mindset with a drive to test and optimize everything Passion for building journeys that feel personal and deliver measurable business impact What We Offer Competitive salary and excellent performance-based incentives Comprehensive benefits package, including health, dental, and vision coverage Flexible work arrangements with remote or hybrid options Opportunity to work with a dynamic and innovative global team Career growth and professional development opportunities Circles is committed to a diverse and inclusive workplace We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program Please do not forward resumes to our jobs alias, Circles, employees or any other company location Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS
