CRM Executive

XpressEdu

0 years

4 - 6 Lacs

mumbai maharashtra

Posted:11 hours ago| Platform: SimplyHired logo

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Skills Required

customer service administrative experience bachelor's degree in-person office experience

Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary:

The CRM Executive is responsible for managing and optimizing the company’s customer relationship management (CRM) system to enhance customer engagement, retention, and overall experience. The role involves executing CRM campaigns, analyzing customer data, and ensuring the effective use of CRM tools to drive sales and customer loyalty.

Key Responsibilities:

Manage and maintain the company’s CRM database, ensuring data accuracy, segmentation, and hygiene.
Develop and execute CRM campaigns across multiple channels (email, SMS, WhatsApp, push notifications, etc.) to drive engagement and retention.
Analyze customer behavior and campaign performance to generate insights and optimize marketing strategies.
Collaborate with sales, marketing, and customer service teams to ensure seamless customer journeys and consistent communication.
Create and monitor automated customer journeys and lifecycle marketing campaigns.
Track key performance indicators (KPIs) such as open rates, conversion rates, and customer lifetime value (CLV).
Support personalization and targeting efforts to improve campaign effectiveness.
Work with IT and data teams to ensure CRM integration with other business tools (e.g., ERP, e-commerce, social media).
Stay updated on CRM best practices, emerging technologies, and industry trends.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

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