CRM

We are seeking a CRM professional to lead customer relationship strategies, manage CRM platforms, and drive engagement through data-driven campaigns. The ideal candidate will have hands-on experience with CRM tools, customer segmentation, and lifecycle marketing.

Key Responsibilities

• Manage and optimize CRM systems (e.g., Salesforce, HubSpot, Zoho, Dynamics 365)
• Design and execute customer engagement campaigns across email, SMS, and other channels
• Analyze customer data to identify trends, opportunities, and segmentation strategies
• Collaborate with sales, marketing, and support teams to align CRM initiatives
• Ensure data hygiene, compliance (GDPR, CCPA), and integration with other platforms
• Generate reports and dashboards to track KPIs like retention, conversion, and CLV

Mandatory Skills

• Proficiency in CRM platforms (Salesforce, Dynamics 365, Zoho, etc.)
• Strong understanding of customer lifecycle and segmentation
• Experience with campaign automation and A/B testing
• Analytical skills with tools like Excel, Power BI, or Google Analytics
• Familiarity with data privacy regulations and CRM best practices

Preferred / Good-to-Have Skills

• Knowledge of marketing automation tools (e.g., Mailchimp, Marketo, Pardot)
• Experience with APIs and CRM integrations
• Basic HTML/CSS for email template customization
• Exposure to loyalty programs or customer retention strategies
• Certification in CRM platforms (e.g., Salesforce Admin)

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, IT, or related field

Job Type: Full-time