Creative/Branding Expert (With Insurance exp)

You will play a crucial role in shaping and executing branding strategies aligned with EXL's vision and goals. Your primary focus will be on developing innovative social media campaigns to enhance brand awareness, engagement, and growth. Personalization of content and creation of short form videos will be key aspects of your responsibilities. You will oversee the production of engaging content across various social media platforms, including graphics, videos, and written materials. Additionally, you will be in charge of crafting brand narratives through videos, infographics, podcasts, and blogs. In this position, you are expected to drive digital branding and content strategy by adopting digital-first approaches such as social media storytelling and performance creatives. Collaborating with cross-functional teams is essential to ensure consistent brand messaging across all channels. Monitoring social media trends, metrics, and performance will enable you to optimize campaigns effectively. Establishing and nurturing relationships with key influencers and partners will also be crucial for amplifying the reach of the brand. To excel in this role, you should hold a Bachelor's degree in Marketing, Communications, Business, or a related field, with a preference for a Master's degree. With over 8 years of experience in branding and social media strategy, particularly in the US market, you should demonstrate a proven track record of successful campaign development and execution. Strong leadership skills and the ability to manage teams effectively are essential. Excellent written and verbal communication skills will be beneficial in conveying brand messages effectively. Proficiency in social media management tools, analytics platforms, and content creation workflows is required. You should be a creative and strategic thinker capable of generating innovative ideas and solutions. Familiarity with essential tools such as Adobe Premiere Pro, After Effects, Illustrator, and Photoshop is necessary. Experience with Figma (or Adobe XD), Descript (or Adobe Podcast), and Frame.io (or Wipster) will be advantageous. Knowledge of Canva Pro and Blender/Cinema 4D is considered a bonus. Staying updated with industry trends and best practices will be crucial to your success in this role. Your ability to blend creativity with strategy and lead impactful social media strategies within the highly regulated US insurance sector will be instrumental in elevating brand recognition and engagement for EXL.,