Creative Strategist

As a Creative Strategist, you will be responsible for researching, conceptualizing, and executing distinctive creative campaigns and content solutions that achieve brand objectives and strengthen market distinctions. Your role will involve presenting best practices, case studies, and strategies to clients and team members. You will need to innovate through new engagement and awareness routes on social media and digital platforms. Additionally, you will be tasked with planning and strategizing campaigns, as well as execution strategies for existing and prospective clients. Building benchmarks and aiming towards recognition and brand value will be key aspects of your responsibilities. You will also be required to ideate and oversee monthly calendars for brands, including creating benchmark content marketing tactics. Facilitating brainstorming and providing creative direction across the organization will also be part of your role. The ideal candidate for this position should have a thorough understanding of marketing and advertising, with a digital-first mindset. It is essential to be passionate about or have an understanding of the luxury and hospitality market. The ability to multitask and manage multiple campaigns and brands is crucial, along with being a strong self-starter and proactive individual. You should also possess the ability to write strategy and creative presentations. Being active on social media and staying aware of the latest campaigns and trends is required. In terms of experience, a minimum of 4 years in social media (servicing or copy or strategy role) or in an advertising agency with digital marketing integration is preferred. Previous experience working with a Creative or Digital Agency is a plus. Understanding and proven usage of digital marketing tools, ranging from social media, websites, content production, scripting, search, influencer marketing, and branding, is necessary. It is important to have ideated and executed benchmark campaigns. Additional experience in driving integrated marketing campaigns and creative writing would be advantageous for this role. This position is open for 1 individual and can be based in Goa, Mumbai, Pune, or any other state as remote working is an option. If you meet the desired skills and experience criteria and are looking to contribute your expertise in creative strategy within a dynamic environment, we encourage you to apply for this role and be part of a team that values innovation and excellence.,