Creative Strategist

As a creative and trend-savvy Instagram Content Strategist, your primary responsibility will be to elevate our Instagram presence to new heights. You will be expected to conduct research to stay up-to-date with the latest Instagram trends including reels, music, aesthetics, and formats. Your role will involve creating a monthly content calendar that encompasses posts, reels, and stories that align with our brand's objectives. In this role, you will need to come up with innovative reel concepts that resonate with themes such as travel, style, packing tips, and influencer vibes. Crafting mood boards and providing creative direction for photo/video shoots will be a key part of your job. Additionally, you will be required to track Instagram analytics and propose enhancements based on the performance data. Collaborating with our designer/editor will be essential in executing your vision. You will also be expected to recommend potential collaborations, giveaways, and influencer partnerships to enhance our Instagram presence further. To excel in this position, you should have prior experience in growing Instagram accounts for fashion, beauty, travel, or direct-to-consumer brands. Understanding Gen Z and Millennial content preferences is crucial, as is the ability to maintain a cohesive brand aesthetic that drives engagement. We are looking for individuals who are highly creative, proactive, and capable of working independently with minimal supervision. An added advantage would be if you have managed or grown your own content or influencer page. If you are passionate about social media, possess a keen eye for trends, and are eager to contribute to our brand's success, we would love to hear from you.,