Creative Lead (ART)

Responsibilities

Shape & Elevate Brand Identity

• Serve as the primary custodian of the Bodycraft visual brand identity across all touchpointsfrom social media to in-store environments
• Evolve our visual language to reflect our transformation into an integrated beauty and wellness destination
• Create a cohesive design system that works across the clinic and salon, to build long-term brand equity and recall.
• Develop stunning, distinctive visual assets that differentiate us in the market

Lead Creative Development

• Conceptualise and design seasonal campaigns that communicate our unique positioning
• Create compelling visual stories that showcase the interconnected nature of beauty and wellness
• Design in-store graphics and experiential elements for our physical spaces
• Oversee photography and videography direction to ensure consistent visual storytelling
• Have an opinion on our brand strategy
• Craft print, digital, and environmental design solutions that elevate the member experience
• Own new store visual merchandising, and play a pivotal role in ensuring consistent branding across all new stores

Build & Mentor Creative Talent

• Lead and inspire a team of designers, photographers, and videographers
• Provide constructive feedback and creative direction to help team members grow
• Foster a culture of creative excellence and continuous innovation
• Collaborate with marketing, retail, and operations teams to ensure brand consistency

Deliver Exceptional Execution

• Translate strategic objectives into beautiful, effective visual solutions
• Balance creative excellence with practical implementation requirements
• Maintain quality control across all designed materials and experiences
• Know when to adhere to brand guidelines and when strategic deviation serves the brandbreak the rules when required.

Requirement:

• Possess exceptional aesthetic sensibility and an eye for sophisticated, premium design
• Understand how to create visuals that evoke emotion and build deeper brand connections
• Have a stellar portfolio demonstrating your ability to develop distinctive visual identities
• Stay current with design trends while maintaining a timeless approach
• Have experience designing for premium lifestyle, wellness, or beauty brands (ideal, but not compulsory)

Qualifications and Education Requirements

• Bachelor's degree or equivalent in Graphic Design, Visual Communications, or related field

Preferred Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with photography direction and video production
• Strong typography skills and understanding of print and digital production
• Portfolio demonstrating versatility across brand identity, campaign design, and environmental graphics

Experience

• Have 6+ years of experience in graphic design with at least 2 years in a leadership role