Creative Lead

As a Creative Lead at ALLEN Online, your role is crucial in shaping and elevating the creative output of the brand. You will drive impact across all touchpoints, both digital and offline, while guiding a team of designers and video editors to deliver sharp, distinctive, and consumer-first work. Your leadership skills will be put to the test as you balance disruption with discipline, pushing boundaries in a category often characterized by sameness. Your ability to set direction while also getting hands-on will bring both structure and fresh energy to the creative process, always grounded in the brand's goals and audience. **Key Responsibilities:** - **Creative Direction & Execution:** - Shape and oversee the brand's creative expression across various channels such as CRM, Performance, Website, App, Newspaper Print, OOH, and Brochures. - Drive disruptive ideas that stand out while maintaining the seriousness of the subject matter. - **Team Leadership:** - Lead and mentor a team of designers and editors, fostering confidence and motivation within the team. - Build processes for speed, accountability, and quality, stepping in directly when necessary. - **Innovation with AI:** - Incorporate AI tools into workflows to accelerate output, explore new formats, and enhance storytelling possibilities. - Promote a culture of experimentation and efficiency through technology. - **Cross-Functional Partnership:** - Collaborate closely with the marketing team and other functions to translate objectives into compelling creative. - Ensure the final output not only meets the brief but also elevates the brand. **Qualifications Required:** - Bachelor's degree in Design, Visual Communication, or related field. - 8-12 years of experience in creative roles within consumer-facing companies. - Strong creative sensibility across digital and offline media. - Demonstrated success in leading design and video teams across diverse channels. - Excellent communication skills with bilingual fluency in English and Hindi. - Strong multitasking abilities in fast-paced environments. - Experience in AI-led design tools and an early adopter mindset. Join ALLEN Online and be part of a team focused on innovation, outcomes, and empowering students nationwide. Your work as a Creative Lead will have a measurable impact on millions of lives, shaping the future of learning.,