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Ojas Softech
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Creative Director - Performance and Production

Creative Director - Performance and Production

Ojas Softech

5 - 10 years

15 - 25 Lacs

noida

Posted:2 days ago| Platform:

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Skills Required

creative director paid media campaigns digital marketing creative performance creative lead digital ads ctr video production storyboarding creative leadership performance marketing creative roas asset creation data-driven creative cvr

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview

results-driven, hands-on Creative Director

entire creative lifecycle

Key Responsibilities

1. Strategy & Performance Ownership

Define and execute
data-driven creative strategies
for acquisition and retargeting campaigns across paid channels (Meta, Google Ads, LinkedIn).
Develop campaign plans aligned with
key marketing KPIs
(CTR, CVR, ROAS, LTV).
Conduct
creative analytics
and translate insights into actionable optimizations (A/B testing, format/theme testing).
Keep updated with
digital marketing trends, consumer behavior, and competitor creative strategies
.

2. Hands-On Production & Execution

Lead creative production: storyboarding, ad copywriting, and guiding video shoots/post-production.
Oversee production of all digital assets: performance videos, image ads, social media posts, web banners.
Ensure
brand consistency
across all campaigns while optimizing for platform algorithms.

3. Team Leadership & Collaboration

Lead and mentor a
creative team of 8 - 10 members
(designers, content creators, video editors).
Collaborate with Marketing, Growth, and Product teams to convert business objectives into high-converting creative campaigns.

Essential Skills & Qualifications

5 - 10 years of experience in
creative leadership
, with a focus on
digital performance marketing creative
.
Proven track record of creating assets that
drive measurable results
(CPA, ROAS, LTV).
Expert knowledge of
digital ad platforms
and best practices (video specs, hooks, ad fatigue).
Hands-on experience in
video direction and production
.
Strong analytical skills and ability to
use data to optimize creative performance
.
Excellent leadership and communication skills to mentor and guide a dedicated team.

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