Creative Director of Brand

As the Creative Director of Brand, you will be responsible for leading the creative direction of the brand by collaborating with the cross-departmental creative team. Your primary focus will be to develop visual, content, and communication strategies that align with the brand's tone, ensuring consistency and differentiation in the market across all media platforms. Your role will involve bridging the gap between brand strategy and creative execution, playing a crucial part in shaping the brand's image. Your core responsibilities will include formulating brand creative strategies in alignment with the Chief Brand Officer (CBO) and the brand team. You will define the core creative concept, visual language, and brand positioning. Additionally, you will oversee the creative direction and project management, leading the development of various creative projects such as advertising, social media, packaging, and promotional videos. It will be your responsibility to manage internal and external design resources, ensuring projects are delivered with high quality, on time, and within budget. Collaboration with departments such as marketing, public relations, e-commerce, product, and human resources will be essential to maintain consistent brand output. You will guide the creative aspects of marketing activities, brand collaborations, and online/offline communication strategies. Building and managing a diverse and high-performance creative team will also be a key aspect of your role, where you will nurture young design talents and optimize creative processes. In addition, you will be responsible for managing the brand's visual asset system, including logos, fonts, colors, and graphic language. Regularly updating brand manuals, specifications, and optimizing visual and content performance to adapt to market changes will be part of your tasks. To qualify for this role, you should hold a Bachelor's degree or above in visual communication, design, advertising, or related fields with at least 8 years of experience in brand creativity, advertising, or visual design management. Proficiency in Adobe Creative Suite, Figma, video editing, and creative presentation tools is essential, along with strong creative judgment and project execution skills. Fluency in English and experience in handling international brands or cross-cultural communications would be advantageous.,