The ideal candidate understands how SaaS products work, how customers consume product information, and how to visually communicate complex technical concepts in a simple, elegant way. You will work with Product Marketing, Sales, Pre-Sales, Customer Success, and Leadership to create
engaging content
that drives product adoption, brand trust, and market impact. This role is ideal for a creative designer with experience in
B2B tech, cloud, SaaS platforms, enterprise solutions, integrations, and digital transformation
.
Key Responsibilities
1. SaaS Branding & Visual Identity
Maintain and evolve the company s brand identity across product lines, platforms, and regions.
Develop visual frameworks for product suites, modules, and feature families.
Support rebranding initiatives aligned with product roadmap and GTM strategy.
2. Product Marketing Design (Core SaaS Focus)
Create
Product Decks
, feature-overview slides, technical capability sheets, and demo-support visuals. Design diagrams and illustrations for:
- SaaS architecture
- Data flows
- Integration maps
- API ecosystem visuals
- Platform capabilities
- Convert complex technical content into simple, easy-to-understand visuals.
3. Sales Enablement & GTM Collateral
Design
Sales decks, pitch decks, RFP response templates, BD presentations
. Create GTM launch kits:
- Release announcement creatives
- Feature highlight cards
- New product flyers
Support the sales team with compelling visuals that enhance customer engagement.
4. Marketing & Campaign Creative
Design creatives for brand campaigns, webinars, product launches, and industry events.
Build infographics, whitepaper accents, case study layouts, analyst-report covers.
Create performance marketing visuals for paid and organic digital campaigns.
5. Email, Communication & Demand Gen Assets
Develop
email campaign templates
, newsletter designs, webinar promotions, onboarding mailers. Create assets for:
- Drip campaigns
- Nurture flows
- Customer onboarding journeys
Ensure consistency with product messaging and brand tone.
6. Video & Multimedia for SaaS Storytelling
Create product teasers, customer testimonial edits, feature-highlight videos.
Develop short animations explaining workflows, integrations, or platform features.
Support pre-sales and customer success with demo-intro videos and micro-animations.
7. Website & Landing Page Visual Support
Design banners, hero visuals, icons, illustrations used across product, pricing, integrations, and solutions pages.
Work with web teams to maintain a consistent brand experience across the corporate website.
Key Skills & Tools
Design Tools
Figma, Adobe Illustrator, Photoshop, InDesign
Google Slides / PowerPoint (for SaaS-grade decks)
Video & Motion Tools
After Effects, Premiere Pro, DaVinci Resolve
Basic motion graphics and animation expertise
Preferred Skills for SaaS Context
Ability to visualize data pipelines, cloud architecture, workflow diagrams
Understanding of B2B buyer journey & SaaS sales cycle
Experience designing for product launches, GTM motions, and SaaS feature rollouts
Qualifications
Bachelor s degree in Visual Communication, Design, Multimedia, Marketing, or related field.
3-6 years of experience as a Brand, Marketing, or Creative Designer in an
IT/SaaS or tech company
. A strong portfolio demonstrating B2B/SaaS marketing assets, product-focused content, and creative branding work.
Experience collaborating with Product Marketing, Sales, and GTM teams.
Soft Skills
Strong storytelling and communication skills.
Ability to break down technical concepts visually.
Excellent prioritization and multi-tasking abilities.
Creative thinking with attention to detail and brand consistency.
Collaborative mindset with ownership and accountability.
Required Skills
Adobe Illustrator
Communication Skills
Figma
Photoshop