Creative Design Head

Role: Creative Design Head

Location: Bangalore

Experience: 6+ years in design, (minimum 2 years in FMCG + team leadership)

Function: Brand & Design (@proteinchefbylofoods)

The Opportunity

As Design Head, you will own and define the visual language for Protein Chef and all Lo Foods brands, leading the creative vision across packaging, brand identity, digital, content, and offline touchpoints.

You will build a scalable design system that can grow across 50+ SKUs and multiple categories, while establishing the processes and standards needed for a high-performance in-house design team.

This role will require you to mentor and develop designers, set up end-to-end design infrastructure including guidelines, templates, and asset libraries for every consumer-facing touchpoint.

Key Responsibilities

1. Design Leadership & Brand Aesthetics

? Own the visual identity of Protein Chef and all Lo Foods offerings

? Build and evolve scalable brand systems, visual guidelines, and design principles

? Ensure consistency and coherence across packaging, digital, social, website, and

offline touchpoints

2. Packaging Strategy & Execution

? Lead packaging design for all new launches and redesigns across categories

? Define pack architecture, naming, claims hierarchy, colour systems, and variant

logic

? Ensure print readiness, colour accuracy, compliance, and FMCG best practices

? Balance functional clarity with strong shelf presence and aesthetic appeal

3. Creative Excellence Across Channels

? Oversee and elevate all 360 brand creative including digital ads, performance

creatives, social content, brand campaigns, website, retail, events, and activation

? Bring strong visual storytelling that aligns with business goals and brand strategy

? Stay ahead of design trends, competitor visual language, and cultural cues

? Push creative boundaries while keeping the work rooted in brand fundamentals

and commercial objectives

4. Team Leadership & Workflow Management

? Lead, mentor, and grow a multidisciplinary in-house design team

? Build structured systems for briefs, reviews, feedback, timelines, and quality

control

? Create a culture of clarity, ownership, speed, and creative excellence

? Collaborate closely with Content, Social, Brand, Revenue, NPD, and Production

teams

5. Vendor, Agency & Production Oversight

? Manage printers, packaging vendors, freelancers, and external creative agencies

? Oversee artworks, mockups, colour proofs, pre-press, and press approvals

? Ensure brand intent, design quality, and fidelity are protected through the final

production mile

Qualifications & Skills

? 6+ years of experience in design, including 2+ years in consumer facing brands in

FMCG / Food / Beauty / Personal Care is a must

? Proven experience of leading and mentoring team

? Strong portfolio across packaging, branding, and digital

? Strong communication, presentation, and cross-functional collaboration skills

? Experience collaborating closely with senior leadership and the CMO team on strategic initiatives

Bonus if You Have

? Built or scaled design systems for challenger FMCG brands

? D2C/e-commerce creative experience

? Ability to translate consumer insights into design

? Experience with multi-variant packaging systems

About us:

Our overall mission is:

To impact the health of 100 million Indians through Functional food.

Lo Foods is India's largest functional food company, focused on solving everyday nutrition challenges through better food. We create high-protein, sugar-free, and gluten-free products designed for real Indian lifestyles making healthier eating effortless and enjoyable.

Our flagship brand, Protein Chef, is India's first High-Protein Everyday Food Brand and

has quickly become the country's 2nd most-followed health food brand (@proteinchefbylofoods). While Protein Chef is currently the fastest-scaling part of the business, the Design Head will own the visual identity, packaging systems, and creative coherence for all Lo Foods brands and upcoming launches.