Copywriter

TBA is a Bangalore-based consultancy specialising in Employer Branding and Talent Strategy. Our team of expert strategists and creative minds partners with organisations to build authentic, compelling employer brands that resonate with top talent and foster long-term engagement. From designing captivating employer value propositions (EVPs) to launching strategic campaigns that amplify company culture and values, we help our clients stand out in a competitive talent landscape.

At TBA, we don't just create brandingwe craft meaningful experiences that connect employees and employers, driving retention and aligning talent with business goals. Our global approach ensures that whether you're a startup or a multinational corporation, we help you build, scale, and sustain a powerful employer brand that grows with your people.

Our mission is simple: Think. Build. Amplify.

Role Description

We are seeking an experienced and creative Senior Copywriter with a minimum of 5 years of professional experience to join our team in Bengaluru. This is a full-time, on-site role where you'll be responsible for developing strategic content that tells our clients unique talent stories. You will be a key player in translating complex employer value propositions into powerful, engaging narratives across various platforms.

Key Responsibilities:

• Craft compelling and nuanced copy for a wide range of materials, including EVPs, recruitment ad campaigns, social media content, website copy, video scripts, and long-form articles.
• Collaborate closely with strategists, designers, and clients to ensure copy aligns with brand voice, business goals, and creative vision.
• Lead the creation of strategic documents and narratives that guide creative execution.
• Proofread and edit all content to ensure it is error-free and maintains the highest standards of quality.
• Manage multiple projects simultaneously, ensuring deadlines are met and client expectations are exceeded.

Qualifications:

• 5 years of proven experience as a Copywriter, with a strong portfolio preferably showcasing work in branding, corporate communications, or talent marketing.
• Understanding of the employer branding landscape and the ability to translate complex ideas into clear, resonant copy is a bonus.
• Exceptional written and verbal communication skills, with a keen eye for detail and a mastery of grammar and style.
• A strategic and creative mindset with the ability to think conceptually and produce compelling long-form and short-form content.
• Ability to work both independently and collaboratively in a fast-paced agency environment.
• A Bachelor's or Master's degree in English, Journalism, Communications, or a related field.

Why Join Us

• Be a key creative leader in a growing company with exciting international projects.
• Work in a dynamic, supportive, and creative environment where your ideas are valued.
• Enjoy opportunities for professional growth, skill development, and leadership within the team.
• Join a passionate team dedicated to crafting meaningful connections between employers and top talent.