Copywriter

Job Description

Job Overview: We are seeking a talented and data-driven Copywriter to craft compelling and persuasive content that resonates with our target audience and drives them to action. This role involves creating a range of copy for various channels, including video scripts, landing pages, social media ads, and email campaigns. The Copywriter will play a key role in shaping our brand voice and optimizing messaging to boost engagement and conversions. Key Responsibilities: Write clear, persuasive, and engaging copy for various platforms, including video scripts, landing pages, Facebook & Google ads, email marketing, website content, and social media posts. Analyze performance metrics (e.g., click-through rates, conversion rates) to assess the effectiveness of content and make data-driven adjustments as necessary. Conduct audience research to gain insights into our target market and create strategies that align with customer needs and preferences. Work closely with teams in marketing, merchandising, and design to ensure messaging aligns with brand guidelines and meets campaign objectives. Maintain high-quality standards by proofreading and editing content, ensuring accuracy, clarity, and alignment with the brand tone. Qualifications & Skills: Excellent writing, editing, and proofreading skills, with a meticulous eye for detail. Ability to evaluate performance data to make informed adjustments that improve engagement and conversions. Strong understanding of audience research techniques to create communication that resonates with target demographics. Proven ability to collaborate with cross-functional teams and adapt to different projects and priorities. A passion for storytelling and creativity, with the ability to adapt tone and style to match brand guidelines.