About Us
As a Fortune 50 company with more than 400,000 team members worldwide, Target isan iconic brand and one of America's leading retailers. Working at Target means theopportunity to help all families discover the joy of everyday life. Caring for ourcommunities is woven into who we are, and we invest in the places we collectively live,work and play. We prioritize relationships, fuel and develop talent by creating growthopportunities, and succeed as one Target team. At our core, our purpose is ingrained inwho we are, what we value, and how we work. It's how we care, grow, and wintogether.Target Marketing is well known for inspiring and surprising guests, and we prideourselves on connecting them to the products and experiences they expect and lovefrom Target. We study our guests to discover new insights, and then craft everyinteraction to build brand equity and enterprise sales. We are marketing experts whoinsist on a clear and cohesive understanding of our business objectives, guest segmentsand behaviours, strategies and tactics, overcoming obstacles and measuring forcontinuous improvement. Leveraging our collective assets and fostering a healthy,supportive and open team culture, we deliver a holistically gratifying experience thatguests can only get at Target.Target Creative is the in-house creative agency dedicated to bringing one of the world'smost beloved and recognizable brands to life. Whether through design, marketing orbrand work, we are the driving force behind delivering Target's dynamic, inventive andunmistakable storytelling to its massive global audience. Our mission is to inspire a senseof joy, wonder and excitement, and to take our guestsand ourselvessomewhere new.Never resting on past wins or settling for anything less than extraordinary, our originstory built us to thrive in the competitive and changing retail marketplace. We tell acompelling and cohesive brand story, maximizing our messages across multipleplatformswhether via a digital art gallery or a new $1 billion children's clothing brand.Operating as one fully integrated team in both the U.S. and overseas, Target Creativecomprises the best and brightest talent to execute market-leading creative strategy,design, writing, video production, operations, digital, UX, social media and more. Weleverage smart and rewarding external partnerships while closely aligning with ourTarget teams. Together, we tackle every creative challenge with our amplified strengths,ultimately bearing the groundbreaking creative work that helps make Target the decisiveguest favorite, year after year.As a Copywriter, you'll create innovative and effective digital content for Target.com andemail marketing. This includes both editorial and promotional copy, written in the Targetbrand voice and balanced with a clear, concise, easy-to-navigate approach. You'll beasked to merge consumer insights/data with creative best practices, and to quickly adaptto shifting priorities. You'll need to stay up-to-date on emerging trends and innovations indigital marketing/ecommerce, and of course, ensure the accuracy of your copy.Copywriters work within Target Creative, Target's in-house creative department.Core responsibilities of this job are described within this job description. Job duties maychange at any time due to business needs.
Day-to-Day Responsibilities
?Responsible for working on copy that aligns with client briefs & our tone of voice.Does thorough research on the brand language, social media presence & existingcampaigns.?Should be part of the daily creative connects.?Oversees the copy process from concept to completion, ensuring creative vision isutilized to the highest standards. This includes collaborating with the leads & PMs.?Makes revisions and refinements to the copy based on client feedback.?Works under the guidance of the Senior Copywriter & Managers, taking directionand feedback to refine creative concepts.?Presents ideas and drafts to the ACD or Managers for approval before the routingprocess.?Creative Excellency Should be part of the daily copy audit process to reduce thescope of errors.?Should partner up with the leads to onboard the new TM as Copy Buddy.
About You
- Four-year college degree
- 3+ years of copywriting experience, digital/ecommerce copywriting experience
Preferred
- Knowledge of ecommerce and digital marketing best practices
- Ability to tailor your writing to a specific brand voice
- Ability to work quickly to meet deadlines
- Portfolio of samples showcasing creative work
Useful Links-
Life at Target- https://india.target.com/Benefits- https://india.target.com/life-at-target/workplace/benefitsCulture- https://india.target.com/life-at-target/belonging
